Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
APRIL 28, 2010
Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Someone in your company should be assigned to monitor and respond to ALL reviews and forum posts , positive or negative. First blush, I'd want to differentiate between marketing to this influencers and communicating with them.
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