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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The site is exceptionally poor at welcoming and training new users , which may result in its high churn rate. But, once you get into the many thousands of followers, that public stream is a cacophony at best. Using Twitter to network is great, but to engage customers may be less effective. its high churn rate.:

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Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. Then 2008’s recession slammed into Paychex’s market with hurricane force. Marketing was no longer about picking the most efficient, cost-effective medium to reach a target audience.