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| | FEARLESS COMPETITOR
SEPTEMBER 17, 2011 [2008, Best Practice] How, When and Where Buyers Want Content
B2B Lead Generation | Content Marketing Tips. Prospects consume content in every stage of the buying process , so lead generation depends on content. The formula is simple – great content = sales leads. And the opposite is true – no content, no leads. Longer stories are trending – In 2008, respondents preferred two-page case studies. Survey says….
| | DELICIOUS B2BMARKETING
JULY 31, 2009 [2008, Best Practice] B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform.
SEPTEMBER 27, 2011 | FEARLESS COMPETITOR
[2008, Best Practice] The State of Lead Generation Today (with Jim Dickie of CSO Insights)
SEPTEMBER 17, 2011 | FEARLESS COMPETITOR
[2008, Best Practice] How, When and Where Buyers Want Content
JULY 31, 2009 | DELICIOUS B2BMARKETING
[2008, Best Practice] B2B Lead Management Market Heats Up
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| | FEARLESS COMPETITOR
SEPTEMBER 27, 2011 [2008, Best Practice] The State of Lead Generation Today (with Jim Dickie of CSO Insights)
B2B Lead Generation | The State of Lead Generation Today. Jim Dickie, Managing Partner of CSO Insights sat down with the Fearless Competitor to share insights and takeaways from their recent Lead Generation Optimization study in which they surveyed 525 companies. Just a bit more than 1 out of 2 salespeople achieved quota in 2008 — down from 61% in 2007, (6 out of 10 made quota in 2010) but 86% of companies are raising quotas in 2009. Sales leaders told CSO Insights their most important objective is Optimizing Lead Generation. Jim Dickie, CSO Insights.
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