More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous
The Point
JANUARY 14, 2014
Relatively little attention is paid to the very front end of the lead lifecycle – namely, responding to a new lead in the first place. Software Advice uses their study as a guide for how and when to staff an inside sales team, but I think the implications are just as important for when and how to deploy marketing automation.
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