Televerde

JULY 26, 2021

Today, 72% of B2B companies feel that content marketing is an important part of their core strategy. Content marketers often hear that consumers only read about 20% of the content on any given web page (most often citing this 2008 Nielson study ). Interestingly, only 21% feel that their strategies are successful.

Top of Funnel 52

Top of Funnel Conversion Content Marketing Allocation 52

Industrial Marketing Today

JULY 9, 2010

However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power. Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Adobe Experience Cloud Blog

APRIL 25, 2017

Ariel shared that the journey AWS creates for prospects and customers is heavy on valuable, educational content and light on gated forms. Neisser authored The CMO’s Periodic Table, which originated from a content marketing and social media strategy he created to boost his company during a tough time in 2008.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

AUGUST 18, 2010

I'd like to see PRSA take an even more aggressive role in educating the public about PR. It helps educate its members, not every person practicing “PR&# is actually a member or even knows the PRSA code of ethics, so the outreach has to go above and beyond membership to help improve the situation.

PR 160

PR Social Media Paid Content Media 160

Vidyard

MAY 13, 2020

YouTube’s ubiquity in consumer life can lead many B2B marketers to wonder: Is YouTube the right home for my videos? But YouTube for business can also pay off in big and exciting ways—especially for B2B marketers. YouTube can be a big revenue or lead-gen opportunity—if you go into it knowing what you want to accomplish.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008. But why?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100