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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Demandbase Stream, which is aimed primarily at companies marketing to other companies, cross-references the Internet Protocol (IP) addresses of computers accessing a website with publicly accessible information and data from business databases. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Tom Pick's blog Webbiquity.

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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

Phase One: Pockets of Innovation Strategic typically engages with a client in a pilot program environment, with the scope of work aligned with a funded requirement, such as a product launch, thought leadership campaign or industry conference. Were increasingly using social media for our B2B clients.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Liz Bonilla. Lisa Cramer.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Liz Bonilla. Lisa Cramer.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. We can talk about some marketing strategies if we want to, but, you know, sales, inside sales, outside sales, customer support success and customer service, leadership management, recruiting, pats on the back, thank yous.