Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels. Group them into personas related to the tagged characteristics. To paraphrase Tina Turner , we don’t need another acronym.
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