2008 API Database Marketing Effectiveness 
Online Marketing Institute
JULY 31, 2012
2008 FOLIO Award Winners. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. The breakdown: “Pinterest doesn’t have an open API yet, so data has been pretty limited. 07/25/2012.
Adobe Experience Cloud Blog
SEPTEMBER 26, 2013
As McKinsey wrote in The Coming Era of On-Demand Marketing, “Online behavioral models built with Web traffic, search behavior, lifestyle data, and demographics are particularly effective at identifying prospects not found with traditional demographic prospecting models.”. Examples of Behavioral Targeting .
Expert insights. Personalized for you.
40 
Let's personalize your content