Martech
SEPTEMBER 18, 2023
Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. We look at SMB — anything under 100 employees, enterprise — anything really over 3000 employees. Q: What kinds of segmentation do you do? A: We segment by size.
Martech
FEBRUARY 24, 2022
More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.
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Online Marketing Institute
APRIL 4, 2011
As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Recommended reports to evaluate: Keyword referral reports from web analytics: start at the bottom of the report and work your way up and filter the report using keywords like "what" or "how."
Webbiquity
JANUARY 4, 2022
How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? The Founder Interview Series #37: Mark Osuna Senn, Scopa Analytics.
Webbiquity
SEPTEMBER 10, 2012
SMB and Distribution. Lisa also recently authored a guest post here on web analytics and lead scoring. Emily is Chief Technology Officer at Bookigee, an early-stage startup that builds online analytics and marketing applications for the Book Publishing Industry, in Miami. Cindy Bates. Cindy_Bates. Susan Beebe. susanbeebe.
Webbiquity
SEPTEMBER 10, 2012
SMB and Distribution. Lisa also recently authored a guest post here on web analytics and lead scoring. Emily is Chief Technology Officer at Bookigee, an early-stage startup that builds online analytics and marketing applications for the Book Publishing Industry, in Miami. Cindy Bates. Cindy_Bates. Susan Beebe. susanbeebe.
Online Marketing Institute
JUNE 30, 2009
In the past week I have seen websites where either a design firm or a web analytics company put a hidden link back to its home page on each and ever single one of its clients’ pages. Not all web analytics code is created equal. “link juice&# ) to other sites. Be sure to take a look at it and understand what it means.
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