Subsequently, this shift has also created tremendous opportunities for advertisers to hone their targeting and capture more engagements. tablet can not yet replace an “everywhere&# device like the iPhone, nor can it be a device to capture and create content like a desktop, let alone a productivity solution like a netbook or laptop (try building a PowerPoint with a virtual keyboard). And with an increasing number of newspapers using video to deliver information , publishers are testing a wide range of placement tactics in an attempt to capture more eyeballs and more clicks.