Why Social Media Really Matters
Customer Experience Matrix
SEPTEMBER 9, 2009
Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. database marketing, or, more poetically, narrowcasting. I’ll date it from 2008, although effective marketing uses of social media are just starting to emerge. Date it from 1985 to 1997.
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