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Marketing in Times of Uncertainty - Whiteboard Friday

Moz

lower investment/layoffs ? It leads to cost cutting by businesses because they know there's not as much demand. It leads to lower investment and oftentimes layoffs as we saw in the United States, where nearly 10 million workers are are out of work, according to the latest stats from the federal government. cost-cutting ?

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9 call analytics platforms for marketing teams to consider

Martech

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. The result can be a long-term, productive call analytics partnership that boosts both revenue and profit for your marketing organization. Product overview.

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Say 'Yes' to Drugs? The History of Pharmaceutical Marketing

Hubspot

They argue that it helps to educate patients about different drug options, it encourages patients to get in touch with -- and have a dialogue with -- health care providers, and it helps to reduce the under-diagnosis (and under-treatment) of medical conditions. Help-Seeking Ads. Then, at the end, it encourages you to talk to your doctor?

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. 3 Cool Lead Conversion Testing Tools , October 19, 2010 Stop Guessing.Start Testing. In lead generation marketing our goal is to get visitors to take action.