article thumbnail

What marketers need to know to prepare for 2023

Martech

So I’ve been on top of news stories reporting that some companies are already pulling back some ad spend. Or they could revert to their business practices in the 2008 recession and just discount everything in a mission to save revenue targets. We’re dealing with a lot of uncertainty right now.

article thumbnail

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.