Martech Advisor

MARCH 11, 2020

Customer 360 profiles are the foundation for delivering customer experiences that set companies apart from the competition and meet ever-increasing customer expectations. Enterprises must capture, manage, and make sense of huge volumes of data to fully understand customers. This is commonly called "Customer 360." Data is the New Currency.

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

Single Grain

JULY 21, 2020

First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. It's actually been a business model since the 1960s. ): Computers were also very expensive, making it unrealistic for any company other than a large enterprise to purchase one, never mind several.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Martech

FEBRUARY 25, 2022

Founded in 2019 after IBM Watson Marketing separated from IBM as a standalone company, Acoustic powers thousands of marketing teams in more than 70 countries, sending more than 4 billion messages every week. Founded in 2008, Act-on currently employs 200 people across its Portland and Reading, U.K. Acoustic Campaign (via Acoustic).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120