Remove 2008 Remove 2010 Remove Books Remove Differentiation Remove White Paper
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Jacob Morgan does a nice job with this, promoting his book, events, and other resources on the right side of his excellent blog. At first, you knew everyone at the party. How can I help you?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I also think this would pair great with a recent white paper by White Horse called the TIME Method.