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Know Thy Audience: Business and Technical White Papers

Connect the Docs

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? Generating More Leads with Video White Papers.

FAQ 2

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Get Engineers Can Sell white paper now.

Tech Media Publishers looking more Like Interactive Marketing Firms Every Day

The ROI Guy

Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. Starting research practices Inventing social media consultancies and services Developing and delivering lead generation microsites and webinars, executive assessment tools, interactive white papers, ROI / TCO calculators This shift is permanent and important, impacting sellers and buyers of technology, as well as the publishing and interactive marketing landscape. and creating advertising networks. That was pretty much it.

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Learn to differentiate between metrics and key performance indicators (KPI). Achinta offers his industrial clients marketing for engineers by an engineer. { 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! This white paper aims to change that perception of them.

How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy

Savvy B2B Marketing

Juniper Networks offers high-performance networking solutions, and one of our key technology differentiators – and key value propositions – is the ease of using our products due to our single operating system, called Junos. The campaign ran from September 2008 through October 2009. What was the catalyst for the campaign? A. How did you cut through the inbox clutter? A.

Tech Media Publishers looking more Like Interactive Marketing.

Tom Pisello

Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Do White Papers Still Engage?

E-Quip Blog: Assessing Your Firm's Culture

E-Quip

Ive adapted one such model from a white paper by Bruce Tharp, w ho based his model on the synthesis (by others) of several studies on organizational culture. Leaders in this kind of firm are similar to those in the hierarchical model, but stress competitiveness and differentiation. ► 2010. (52). ► 2008. (42). Friday, January 14, 2011. Loose or tight?