| |  2008 + 2010 + Differentiation + White Paper | 12 articles |
| Page 1 of 1 | Previous | Next | CONNECT THE DOCS AUGUST 5, 2010  Know Thy Audience: Business and Technical White Papers Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? Generating More Leads with Video White Papers. | | | | | | |
| THE ROI GUY JANUARY 17, 2011  Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona. Do White Papers Still Engage? | INDUSTRIAL MARKETING TODAY JULY 9, 2010  Don't Count on Marketing Automation to Solve All Your Lead. Learn to differentiate between metrics and key performance indicators (KPI). 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Achinta Mitra July 19, 2010 at 1:47 pm Eric, Thank you for posting your thoughtful comments. This white paper aims to change that perception of them. | MARKETING INTERACTIONS AUGUST 4, 2008 Back Story as foundation for your content marketing plan - Marketing Interactions » August 04, 2008 Back Story as foundation for your content marketing plan Youre coming up on a new project launch, or maybe re-evaluating your marketing goals for the upcoming 4th quarter, and you need content to get the word out and generate interest and, well, deals. Differentiation - why is the value you offer different (and more compelling) than your prospects other options? Dont Care About You , from James Chartrand over on Copyblogger Attract and Retain Customers with Content , a free white paper from Joe Pulizzi, author of Get Content, Get Customers. | INDUSTRIAL MARKETING TODAY MAY 14, 2010  7 Strategies for Using Content to Market Industrial Products Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Get Engineers Can Sell white paper now. | | | | | | | |
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TOM PISELLO | WEDNESDAY, SEPTEMBER 29, 2010  Tech Media Publishers looking more Like Interactive Marketing.
Wednesday, September 29, 2010 Tech Media Publishers looking more Like Interactive Marketing Firms Every Day Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations. Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. Do White Papers Still Engage? MORE >> -
 How to Make Your Business Blog Be All It Can Be
Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Or do you want them to download a white paper? Most marketers aren’t inventors or innovators, they are duplicators who know how to put a new spin on something and differentiate themselves. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Lead them to it. MORE >> -
THE ROI GUY | WEDNESDAY, SEPTEMBER 29, 2010 Tech Media Publishers looking more Like Interactive Marketing Firms Every Day
Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. Starting research practices Inventing social media consultancies and services Developing and delivering lead generation microsites and webinars, executive assessment tools, interactive white papers, ROI / TCO calculators This shift is permanent and important, impacting sellers and buyers of technology, as well as the publishing and interactive marketing landscape. and creating advertising networks. That was pretty much it. MORE >> -
LOOPFUSE | TUESDAY, APRIL 13, 2010 Q&A with Laura Ramos – Part 3: Implementation & Keys to Success
Q&A with Laura Ramos – Part 3: Implementation & Keys to Success April 13th, 2010 by Sean Dwyer Following up on the interview with Laura Ramos , I am releasing the third and final part of my interview: 7. It can also expose which specific characteristics, profiles, search history, marketing interactions, online behavior, and such differentiate higher scoring leads from those with lower scores. Report Email Abuse © 2010. Dwyer: Who should be involved in the implementation of the Lead Management Automation platform? 2) Stock up on the content. LoopFuse ,Inc. MORE >> -
LOOPFUSE | WEDNESDAY, MAY 26, 2010 Oracle acquires a million lines of code
Q&A with Laura Ramos – Part 3: Implementation & Keys to Success April 13th, 2010 by Sean Dwyer Following up on the interview with Laura Ramos , I am releasing the third and final part of my interview: 7. It can also expose which specific characteristics, profiles, search history, marketing interactions, online behavior, and such differentiate higher scoring leads from those with lower scores. Report Email Abuse © 2010. Dwyer: Who should be involved in the implementation of the Lead Management Automation platform? 2) Stock up on the content. LoopFuse ,Inc. MORE >>
- The 6 essential rules of a website redesign – Ignore them at your. INDUSTRIAL MARKETING TODAY | TUESDAY, JANUARY 26, 2010
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