Top 10 Clichés to Avoid in B2B Marketing Content
Industrial Marketing Today
MAY 18, 2010
The use of buzzwords or clichés in B2B marketing content is not a new trend. Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. He called it “The Gobbledygook Manifesto.”
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