Marketing Automation Vendor Consolidation: Lessons from History
Customer Experience Matrix
JULY 22, 2010
Salesforce.com is the big question and no one would be surprised to see them make an acquisition. Again, there was already one transaction: Silverpop/Vtrenz in 2007. The more interesting question is who will be the buyers. The obvious candidates are CRM vendors. Email marketing is another obvious adjacent space.
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