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Why Small Businesses Need Smart Marketing

Biznology

Photo credit: Wikipedia. Since 2007, tighter business lending regulations have gone into effect and they make it especially difficult for small businesses to obtain traditional loans from banks and credit unions. As a result, alternative financing options are now an established part of the small business lending market.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). December 2007. November 2007. October 2007. September 2007. April 2007.

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11 Underdog Brands That Differentiated Themselves From the Competition

Hubspot

Samuel Adams was spreading in popularity (primarily by word of mouth) as proven by their continuous increase in sales. All of their marketing is consistently simple and honest; it’s all “For the Love of Beer,” (a tagline that other breweries probably wish they thought of first). 4) Burt''s Bees. By 1999 , Burt’s Bees was global.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.