Remove 2007 Remove Facebook Remove Sample Remove Website Personalization
article thumbnail

Most Popular Multivariate Testing Tools in 2021

Convert

For example, on Facebook, you can set up basic multivariate test ads, by adding in variations of a thumbnail image, headline and body copy, etc. It’s not just traffic that affects sample size either. The conversion rate of the current page and variables, all affect the volume of the sample size required to hit statistical significance.

article thumbnail

Tom Pisello: The ROI Guy: Return on Investment (ROI) Defined

The ROI Guy

ROI Calculation Example To understand further, let us examine the cash flows from a sample project and the resultant ROI calculation: ROI% = $425,000 / $175,000 = 243% The ROI in this example was calculated by taking the Cumulative Net Benefits of $425,000 divided by the Cumulative Total Costs of $175,000. Powered by Blogger.

ROI 40