ViewPoint

JULY 11, 2011

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Sales and marketing headcounts have increased to generate new customers.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer. What I found was intriguing.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

OCTOBER 22, 2009

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. Look, I know online marketing is important. is that nobody needs a comprehensive online marketing suite. They need a comprehensive marketing suite, period, that includes both online and offline activities.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

The ROI Guy

OCTOBER 7, 2010

With revenue growth demands returning but budgets still being managed at tightly as ever, even more pressure will be applied in 2011 to do-more-with-less. The bad news is that even with this growth, most organizations annual IT budgets will remain below 2007 levels. This was not the case with many other groups like sales and marketing.

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

Webbiquity

JULY 19, 2010

Web-based systems could improve transparency and efficiency, significantly and simultaneously reducing both procurement costs for buyers and selling costs for vendors. Though the company was never profitable, revenue grew rapidly and the company’s market cap topped $12 billion in early 2000 on revenues of just over $100 million.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Metadata

FEBRUARY 16, 2021

I’m VP of marketing at metadata.io, guest hosting for our CEO, Gil Allouche. I’ve got two really marketing powerhouses on the program today, one, I actually have the opportunity to work with. I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52