2007 Disintermediation Optimization SMB 
The ROI Guy
DECEMBER 6, 2010
To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. Even with a continued recovery and more financial optimism through 2011, the shift to frugality is fundamental and permanent. Latest Research.
The ROI Guy
NOVEMBER 4, 2010
Declining from 2009 is budget allocations and spending for search ads and search engine optimization, as well as display ads. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research.
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