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Recommended Reading for B2B Tech Leaders

Golden Spiral

The iPhone hit in 2007. Kindle and iPad didn’t come on the scene until 2007 and 2010 respectively. Chapter 6 covers marketing and public relations. Audio books didn’t exist 50 years ago. Audible has only been around since 1995. The internet, bulletin boards, and ultimately blogs didn’t start until the late 1980s.

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WMC Interviews: Jonathan Treiber

WebMarketCentral

We developed the application, lined up the merchants, and launched in May of 2007 with iBakeSale.com. Beyond partnerships, we have also done targeted online advertising and are using the success stories from our fundraising groups to generate media coverage via our public relations strategy. It's been growing ever since.

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How to Extend Your Brand by Building a Podcast Strategy

Online Marketing Institute

Since then, podcasting has seen a dramatic resurgence and has become a focal-point for a variety of brands looking to differentiate. You can also pitch yourself as a guest on existing podcasts (public relations) or buy your way in via advertising networks. What is Podcasting and Why Should I Care? Try our classes for free.

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

Facebook rolled out their iPhone app in August, 2007. The simplicity is definitely a key differentiator. Facebook has been mobile-focused since it was even marginally practical to be so, and the most recent estimates I’ve seen show that upwards of 65 million Americans access Facebook from a mobile device monthly.