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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). December 2007. November 2007. October 2007. September 2007.

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The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

On the sophisticated end of the range are interactive systems linking employees with one another and with customers. Groupware can help HR fulfill many of its responsibilities, such as increased responsiveness of employees to one another and greater satisfaction with the employer and the workplace.