Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company
Golden Spiral
APRIL 1, 2022
Funnel imagery permeates marketing. It’s like catnip for sales and marketing teams. Instead of marketing handing off the baton of warm leads to sales, today’s relationship functions more like a symphony than a relay race. Sales may be sending more emails than marketers. HealthTech startups raised a massive $20.2
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