Adobe Experience Cloud Blog

FEBRUARY 27, 2019

Automated marketing first emerged with the development of customer relationship management (CRM) platforms in the late ‘80s. Of course, these platforms were expensive and therefore limited to large, multinational corporations. And marketers are finally starting to realize the potential opportunities it offers.

Marketing Automation Services 134

Marketing Automation Services Work Management Marketing Management Automation 134

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. But there are plenty of other options, particularly for marketers with limited budgets. But the point of today's post isn't that you should run a thorough selection project.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Of course, pricing could change under the new ownership.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

LeanData

SEPTEMBER 29, 2015

Sangram Vajre, a co-founder of Terminus , said that in the past he felt compelled to use the number of leads his marketing campaigns generated to justify their success even though “I always felt it was the wrong thing to do.”. Today, though, Marketing Qualified Leads (MQLs) metric means little to him. Of course it matters.

Account Based Marketing 49

Account Based Marketing Lead Ranking Paid Search Agency Marketing Automation Services 49

LeanData

SEPTEMBER 29, 2015

Sangram Vajre, a co-founder of Terminus , said that in the past he felt compelled to use the number of leads his marketing campaigns generated to justify their success even though “I always felt it was the wrong thing to do.”. Today, though, Marketing Qualified Leads (MQLs) metric means little to him. Of course it matters.

Account Based Marketing 40

Account Based Marketing Lead Ranking Paid Search Agency Marketing Automation Services 40

LeanData

SEPTEMBER 29, 2015

Sangram Vajre, a co-founder of Terminus , said that in the past he felt compelled to use the number of leads his marketing campaigns generated to justify their success even though “I always felt it was the wrong thing to do.”. Today, though, Marketing Qualified Leads (MQLs) metric means little to him. Of course it matters.

Account Based Marketing 40

Account Based Marketing Lead Ranking Paid Search Agency Marketing Automation Services 40

Convince & Convert

OCTOBER 2, 2013

Joe: Of course. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. For example, we did this in the content marketing niche in 2007. Jay: You recommend that brands hire professional writers. If so, what should their duties be? For curation , look at PublishThis or Curata.

Work Management 133

Work Management Media Marketing Management Marketing Automation Services 133