Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 25, 2008

It was Alterian 's turn this week in my continuing tour of marketing automation vendors. As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

Buzz Marketing for Technology

JUNE 27, 2008

terabytes, composed from 1 billion conversations per day (150 gigabytes) over one month of logging,&# according to the researchers. The dataset which was collected in June 2006 contains summaries of 30 billion conversations among 240 million people. ’&# And obviously, this study covered only users of Microsoft messenging system.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Buzz Marketing for Technology

JUNE 27, 2008

Management. Marketing & Advertising. Human Resources & Employment. Management & Leadership. Marketing & Advertising. Sales & Marketing. Advertising & Marketing. Human Resources. In the middle are forms routing, document management and similar systems.

Work Management 100

Work Management Marketing Management Resource Management Software 100