Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
The ROI Guy
NOVEMBER 4, 2010
Declining from 2009 is budget allocations and spending for search ads and search engine optimization, as well as display ads. Buyers are more skeptical than ever, and seem to be using search results less and less to perform research and support key purchase decisions. Is this digital spending allocation aligning with buyer needs?
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