Remove 2007 Remove Blogger Remove Buzz Remove Differentiation
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Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Neither is right or wrong, but they are both part of a complex communications and customer landscape." Can you buy customer loyalty?

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

view the tool Differentiate Sales and marketing has worked hard to make the case for change and convinced the buyer that the solution is justified, but now the buyer has a choice: purchase your solution, or perhaps find a lower cost alternative. Powered by Blogger. Interesting post, Tom. .

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Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.

The ROI Guy

Powered by Blogger. The full webinar session is available on-demand at: https://alinean.webex.com/alinean/lsr.php? To explore the buying cycle and buying facilitation further, I recommend: www.newsalesparadigm.com Posted by Tom Pisello at 12:45 PM Email This BlogThis!

ROI 40
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Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

However, in environments of 20 servers or more, 20 to 30% licensing and infrastructure cost savings was indeed the normal cost differential between Microsoft and the competition. Powered by Blogger. Advantage Microsoft, but not by much. Advantage Microsoft. Microsoft launches Green IT marketing campaign pow.

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WMC Interviews: Jonathan Treiber

WebMarketCentral

iBakeSale is a great opportunity for shoppers to do well by doing good, and has been written up in numerous blogs including The Parent Bloggers Network , midwesternmommy.com , The Mummy Chronicles , The Karianna Spectrum and Phat Mommy , as well as Jonathan's own blog. Any charity can sign up and ask supporters to join.

Blogger 20
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Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

As the infrastructure remains solid, incremental investments drive the competitive advancement to the next level – where innovation still reigns, value versus cost matters most, and competitive differentiation can be gained with the right projects and spending plans. Powered by Blogger.

ROI 40
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Gmail Superstars

Buzz Marketing for Technology

The unfortunate thing is that, as Atul was pointing out, when Im using the Blackberry (or any GMail Mobile, I believe), the lack of QuickLinks *and* Superstars means that I cant differentiate between, say, Red and Green stars. #. Top commentators for a Blogger blog. January 2007. February 2007. March 2007.