WebMarketCentral

JULY 23, 2009

paid click volume (is) up 18% from January 2007 to March 2009.In It would have been nice to see a breakout on the b2b side. On the plus side, a recent study from Forbes and Gartner suggests that we may have turned the corner, with C-level executives now optimistic about the outlook for 2010.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

Webbiquity

JULY 19, 2010

Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. technologies.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40