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How to Improve SEM Conversion Rates

WebMarketCentral

To optimize the results of a Google AdWords, Yahoo! Ultimately, however, what's really important isn't raw traffic, but conversion of that traffic into buyers or B2B leads. For generating B2B leads, ask for minimum amount of information necessary, such as name, company, phone and email address. Dan Briody recently wrote a helpful article for Inc. Keep the contact form short.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. Facebook was valued at $15 billion in 2007, but is expected to go public next year at a valuation of close to $100 billion. Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Oh yeah.

Why Won’t Anyone Return My !*#@$% Call? (guest post)

B2B Conversations Now

Her job is to recruit software companies to sign up for our lead generation program, typically by cold calling a targeted list of strategic accounts. Moreover, it seems like prospecting has gotten more difficult since 2006 – 2007, when I was selling most every day to get this company started. We’ve got a great value proposition: high-quality sales leads, pay-per-lead, no contractual term, no up-front investment. When buyers download your white paper, view your data sheet and watch your flash demo, they are just feeding their research process. Enjoy!

Wake Up, Boss! Your Salespeople Need Help

Jill Konrath's Fresh Sales Strategies Blog

Her job is to recruit software companies to sign up for our lead generation program, typically by cold calling a targeted list of strategic accounts. Moreover, it seems like prospecting has gotten more difficult since 2006 – 2007, when I was selling most every day to get this company started. If they search in Google – they do – you need to rank well and advertise in AdWords.