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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. For example, take Active Conversion. Users can define an initial list, either imported from an external system or selected from the Active Conversion database.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Active Conversion : I had a chat with president Fred Yee last August although I didn’t publish a detailed review. [I Just kidding.or I did publish a real review in July 2009.] I reviewed it here in March.