Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. Sales and marketing activities are increasingly intermingled, and sales people increasingly work with directly with marketing systems. For example, take Active Conversion . That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? The classic demand generation cycle starts with an outbound email campaign, captures replies on a landing page, scores the responses, and then sends

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. (Just Active Conversion : I had a chat with president Fred Yee last August although I didn’t publish a detailed review. [I My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo . This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and