Lurkers are the 99.989% of Social Media
Biznology
MAY 6, 2014
Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011). Social media, including Pinterest and YouTube , is becoming more and more celebrity-, brand-, agency-, and studio-driven. From Makers to Takers. This is an important differentiation.
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