Remove 2007 Remove 2010 Remove Adwords Remove CTR
article thumbnail

Programmatic Advertising Glossary & Brief History

Digilant

Over this period, the ad resulted in a rumored 40-50% click-through rate, which will astonish any current-day advertiser who is accustomed to industry-standard CTR rates of ~0.06%. billion in 2007). In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks.

article thumbnail

What is Programmatic Digital Advertising?

Digilant

Over this period, the ad resulted in a rumored 40-50% click-through rate, which will astonish any current-day advertiser who is accustomed to industry-standard CTR rates of ~0.06%. . billion in 2007). . In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks.

article thumbnail

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters.