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Low Cost Systems for Demand Generation

Customer Experience Matrix

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pardot : another pretty powerful product; see my blog review from December 2008. (To be fair, many of the vendors below charge an installation of that can be several thousand dollars or more, while Marketo doesn't.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

Prompt, efficient, and effective follow-up to these leads is therefore paramount. As a very basic guideline, every content syndication lead should receive immediate, automated e-mail follow-up upon being imported into your CRM system. As already stated, the lead may already be as much as a week old.