The Dawn of Marketing Automation [Video]
Adobe Experience Cloud Blog
FEBRUARY 28, 2013
by Dayna Rothman Marketing automation is not a new concept, according to the Google Ngram Viewer, the term was first used in 1980, and then started to gain traction in the late 1990s, peaking around 2004. The term then started to decline in usage, reaching a low point in 2007 before slowly rising again. What is the history?
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