B2B Marketing Traction

JANUARY 17, 2013

Social media hasn’t been proven in all industries at this point, but some, especially those that were hard hit by the great recession of 2007-8, are adopting social media as a cost-effective way to increase brand awareness. Two, there has to be enough evidence that the business will get results from social media.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

FEBRUARY 5, 2016

You can embed a simple hierarchical chart using Microsoft Word 2007 SmartArt. If there is an existing site, how will the structure navigation differ? Here diagrams embedded in the documents help tremendously. A picture paints a thousand words. I’ve also used SmartDraw and MS Visio to generate web site diagrams.

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

NOVEMBER 23, 2011

In 2007 Ben McConnell and Jackie Huba wrote the book, Citizen Marketing. One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline. Citizen Marketing and Social Media.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100