Writing on the Web

JANUARY 11, 2011

Good stories are what make a blog interesting and fun to read. More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products.

Content Marketing 153

Content Marketing Digg Storytelling Content 153

Writing on the Web

JANUARY 14, 2011

Telling stories is a fundamental part of good content marketing. Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys. Since stories are fundamental to the way our brains work, why don’t we tell more stories? Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence?

Content Marketing 149

Content Marketing Content Digg Internet Marketing 149

Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. Fortunately, the human brain is a story-creating machine. In our lives, we take whatever happens and impose logic and chronology upon it. Consider these common phrases: Everything happens for a reason. One door closes and another one opens. More will be revealed. Things happen in threes. People have a hard time accepting the randomness of life.

Content Marketing 147

Content Marketing Tips Digg Ideal Customer Profiles 147