The Buyerology of the Buyer: How B2B Leaders Respond to the Psychology of Buyer Choice
Tony Zambito
FEBRUARY 28, 2012
© All Rights Reserved Kenny Madden. This is part 3 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . When it comes to understanding the psychology of the buyer, much has been done in the world of B2C to get inside the mind of consumers to understand buying choices and preferences.
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