Buyer Persona 2.0 – Part 7 – Buyer Personas Segmentation
Tony Zambito
FEBRUARY 22, 2010
Over the past few years, our firm Goal Centric has engaged with high profile organizations that place a high value on performing market segmentation. Where buyer personas fit in the scheme of segmentation has been a source of confusion since the early days of design personas. There has been misconceptions about how buyer personas are either in opposition to or not useful to segmentation. When we began bridging the gap between our origins in design personas to creating the
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