The New Buyer Experience Economy
Tony Zambito
MARCH 13, 2011
Image by davidking via Flickr. In the past decade, we have undergone a monumental shift in how sellers and buyers engage. The digital revolution has ushered in a new age of how products or services reach people that were unimaginable just a short ten years ago. Advancements in technology and digital media coming in waves causing organizations to be caught unaware of the impact the totality of these waves have had on their businesses. In many ways, buyers and sellers are atte
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