Sat.Oct 13, 2012 - Fri.Oct 19, 2012

The Point

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B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries). The introduction follows on the heels of a similar announcement at September’s Dreamforce conference by Bizo , when they unveiled Bizo Company Targeting , a solution that also allows B