Email Critique: CMS Vendor Asks Too Many Questions
The Point
JULY 9, 2010
As data sheets go, the design below from Ektron , a New Hampshire-based developer of CMS (Content Management System) software, has its merits. Unfortunately, it’s not a data sheet, it’s an email, and on that score, it breaks virtually every rule in the book. Let me count the ways. 1. Not seen in this image is the subject line: “Download this tool for your Website.
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