The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. Two of the key trends she identifies include (I’m paraphrasing): * increasing rejection of phone communication and the corresponding movement towards email and the Web. * lengthening sales cycles during a down economy and

Marketing Automation Services 140

Marketing Automation Services Work Management Marketing Management Marketing Budget 140

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management.

Marketo 156

Marketo Impressions Demand Generation Agencies Lead Nurturing 156

The Point

OCTOBER 7, 2010

On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? We (get) 7% response rate when marketing to existing customers and 2% to new customers.”. My response: It’s a cop out, I know, but there is no right answer to this question or to its popular friend: “What’s a good response rate?” By most standards, your current response rates are well above average, but it’s almost impossible to compare those metrics to any other company or campaign because of

Response Rate 140

Response Rate Campaigns Broadcasting Direct Marketing 140