Think Your Inside Sales Team Has it Covered? Think Again.
The Point
MARCH 12, 2012
I’ve made the case previously in this space how one of the easiest way to gain a quick return from any investment in marketing automation is to apply the technology towards more efficient and systematic follow-up to inbound leads. And yet, I’m finding in the course of our firm’s work that many companies don’t consider lead follow-up a priority. I suspect this reticence is for two primary reasons: 1) lead follow-up isn’t a particular “sexy” application for marketing automation, nor the primary bu
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