10 Commandments of Email Copywriting
The Point
OCTOBER 12, 2011
1. Thou shalt not direct people to “Learn More.” “Learn more” is the worst possible call to action. It means absolutely nothing. Be specific, be tangible. What is it that you’re offering exactly? 2. Thou shalt tell people What, Why, and How. Within the first few sentences of the email (headline and sub-head included), the reader should understand: What the offer is, Why he/she wants it, and How to get it. 3.
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