What Do Buyers Want?
The Effective Marketer
NOVEMBER 6, 2012
You have created all that content, invested in a marketing automation system, and still the leads are not converting. Who is to blame? First, take a closer look at your content and answer the following questions: 1. Does it have your product name sprinkled throughout? 2. Does it focus on what your product does and describe features? 3. Does it use technical terms and acronyms?
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