Market Research: The First Step to a Lead Generation Strategy; Interview with Carolyn Frith
NuSpark Consulting
MAY 22, 2011
Lost in all the buzz on social media and lead generation is the importance of market research as the seeds to a content marketing strategy. Too often, this key approach is not thought of when developing a lead generation or a social media strategy. Below is an interview I recently conducted with our Research Strategist, Carolyn Frith. Paul: Why is it important to conduct market research before developing a content marketing strategy?
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