Sat.Mar 06, 2010 - Fri.Mar 12, 2010

LeadSloth

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Sales 2.0: Marketing Automation & Salesforce Chatter

LeadSloth

Today I’m at the Sales 2.0 Conference in San Francisco. I write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team. Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0 is all about.

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B2B Marketing Automation Twitter Contest

LeadSloth

Genius.com has launched the Marketing Automation Tweeter contest to identify the most popular Tweep who tweets about Marketing Automation. 25 people are nominated, including myself. I thought it would be fun to try to find additional criteria for finding the top Marketing Automation Tweeters. I used two: Twitter Grader and the number of Tweets containing “Marketing Automation&#.